Lorem ipsum (/ˌlɔː.rəm ˈɪp.səm/ LOR-əm IP-səm) is a dummy or placeholder text commonly used in graphic design, publishing, and web develoLorem ipsum (/ˌlɔː.rəm ˈɪp.səm/ LOR-əm IP-səm) is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that do not yet have content. pment to fill empty spaces in a layout that do not yet have content. Lorem ipsum (/ˌlɔː.rəm ˈɪp.səmLorem ipsum (/ˌlɔː.rəm ˈɪp.səm/ LOR-əm IP-səm) is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that do not yet have content. / LOR-əm IP-səm) is a dummy or placeholder text commonly used in graphic design, publishing, and web development to fill empty spaces in a layout that do not yet have content.